Concept Development

When we develop a new concept or product, it is the consumer or end-user who are always in mind. The entire product or concept is planned and developed from the perspective of the consumer or end-user. We have all we need in-house to develop new products and concepts, from market research through packaging to product technical support. We are equipped to cover the entire frozen foods range, from ice cream to lobster. Concept development typically springs from a given need: for example, frozen sauce cannot easily be split up, which is why we turn it into clean-cut individual blocks. Alternatively, such development arises from a packaging need, such as finding a suitable solution when packaging is non-resealable.